The accelerating rate at which new technology is introduced to the public has created a divide between how different generations prefer to communicate – and not just with their friends and family.

Millennials, those born between 1980 and 1994 have penetrated the workforce, and their increases in income has resulted in $200 billion in annual buying power. This generation continues to grow at an alarming rate, becoming the biggest generation in the workforce for the first time in 2016. Boomers, those born between 1946 and 1964, may have been surpassed in numbers by millennials this year, but they still dominate the market with $2.3 trillion in spending power.

It’s no surprise that millennials are on multiple channels and devices simultaneously, but many may not be aware that boomers are much more tech savvy than you expect. 91% of boomers use one or more social media sites. For 58% of these social boomers, the top action taken after use a social networking site was to visit a company website.

We have seen how smartphones can enhance our lives, but there is a fine-greyline where use can be perceived as antisocial, cause arguments, and endanger those around us. We are all increasingly enthusiastic smartphone users and doing so across a growing range of social (and solo) situations. A third use their devices ‘always’ or ‘very often’ when spending time with friends, walking or watching TV. Almost a quarter of mobile consumers use their phones ‘always’ or ‘very often’ talking to friends and when eating at home, or eating out with family or friends. And a disturbing 1 in 10 of us use our smartphones when crossing the road or driving.

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Tune in for more tips and tricks next week.

Do you need help with an issue or problem? Our approach helps to generate deep and productive conversations that couples would not otherwise have about their relationship. These conversations can restore insight and understanding about one another.

Tune in for more tips next week… or contact me Shane Smith shane@intentional-relationship.com or @ www.workofheart.net.www.workofheart.net.au

More tips at Intentional-Relationship.com

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The Couple Checkup generates deep and productive conversations that couples would not otherwise have about their relationship. These conversations restore insight and understanding about one another. The Couple Checkup can help to revive a relationship and increase intimacy. 

The Couple Checkup is an online couple assessment based on the PREPARE/ENRICH couple inventories. The Checkup assessment and Checkup report are designed to go directly to couples at any stage of their relationship (dating, engaged or married). The online system allows for dynamic customization of the assessment to each couple based on how the couple answers background questions. The goal is for the Couple Checkup to reach a more diverse group of couples, to empower couples to deal with issues on their own and to emphasize prevention over remediation.

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